Workshop Program

Marketing for Explosive and Consistent Sales
Melissa Marro, Founder of  First Impressions Home Staging & Interior ReDesign, IRIS, Executive Director of CSP North America Operations, Dewey Trainer, Blogger, Marketer and More

Learn how to effectively market your business with minimal budget for consistent and explosive sales without cold calling or placing expensive print media ads. We will cover e-newsletters, agent "lunch & learns", neighborhood and agent farming techniques and more. Master these topics and you will be able to break free of the ebb and flow of the sales world and launch into increased, sustained sales and bookings.

Home Stagers' Marketing Edge Today is All About Web Presence
Chris Fisher, StagersLISTWebsites.com creator, Blogging Expert, Virtual Assistant

Do you have a website? Do you know it doesn't have to be expensive to be effective? If you have a website, is it active, engaging, and bringing you business? Do you know what kind of site you should be using? Do you know that blogging is bringing stagers across the country business? If you answered no to any of these questions, this workshop is for you!

Learn how to drive business to your door without spending a fortune doing it.

Green Business - Green Staging, Fad or Future?
Live Green, Live Smart Certified Trainer tells you why and how to integrate green info into your business.

Your clients are looking for GREEN businesses and services. Will you be one of them? A consumer survey says:

• 92% of consumers said "green" features are important when buying property
• 74% buy environmentally friendly products
• 60% will pay more for green items
• 55% make an effort to patronize retailers with a green reputations. Will you be that green business?

Gain green knowledge so you can speak intelligently about the subject, add a competitive edge to your staging business and help the environment.

Triple Your Revenues Through Window Coverings
Ashley Whittenberger, Entrepreneur and Industry Expert

If you're not selling window treatments, you may want to reconsider. During this workshop, Ashley, Certified Window Treatment Consultant and Real Estate Staging Expert, will show you how you can increase your revenues, expand your business and increase your bottom line by offering custom window coverings. She will help students learn how to navigate their way through the confusing and overwhelming world of custom window treatments and she'll explain how to perfectly and smoothly marry your staging and redesign services with custom window covering sales. Your clients and friends are buying them from someone, why not you?

Advanced Marketing, Networking and Sales Techniques for the Staging Professional
Shell Brodnax, RESA CEO, marketing, networking and sales strategist teaches you how to:

1. Avoid social networking mistakes that will kill your business.
2. Increase your business and make more money by networking correctly.
3. Become the "preferred stager" in your local area.
4. Use proven sales techniques that will close the deal.
5. How to change your marketing to grow your business.
Shell's no nonsense positive attitude will get you motivated, moving in the right direction and take your business to the next level.

Understanding Client Behavior & Effective Communication to Overcome Objections
Keynote Speaker - Christine Rae, Speaker at California Association of Realtors Convention Oct 09, Recipient of RESA Innovator of the Year Award, President of CSP International Training Academy, Trainer and Auther of Wiley Publishing's "Home Staging For Dummies and a Resource for the rest of us"

Are you aware that people learn and take in information differently based on communication styles? Your presentation can be tailored to the way your clients communicate and your success rate will soar.

Learn how to work with the client based on their communication style. Learn sales tools, techniques and presentations into consultations, consultations into jobs, and rev up your business.

Photos - The Final Ingredient
The Sale Begins in the MLS - Your Staging is Brilliant, are Your Photos?
Leigh Hagen - Photographer, professional stager and cofounder of LH2 Staging. Leigh's work has been featured on the cover of "Home Staging for Dummies", Midwest Living Luxury Tours and International Staging Magazine "Staging Standard".

Photographs sell your work, your talent and your staged properties IF they reflect what you've done. Learn how to take better photos, what you need in a camera and how to utilize your photos to sell more by marketing yourself and your work online and in your portfolio.

Overcome Objections, Increase Sales
Melissa Marro, Founder of  First Impressions Home Staging & Interior ReDesign, IRIS, Executive Director of CSP North America Operations, Dewey Trainer, Blogger, Marketer and More

Having trouble closing the "deal" or even setting appointments? In this session we will learn the common industry objections and how to overcome them masterfully and with confidence. Melissa's company, First Impressions Redesign & Staging, has had incredible success in their marketplace, once managing 40 staged properties in one month! Learn simple proven techniques and increase your presentation skills with this informative workshop.